Creator tools

Mangools Review (2024): Honest Feedback From an SEO Expert

Victoria Kurichenko author

written by

Victoria Kurichenko

posted on

July 20, 2023

As an SEO expert and content writer, I use various tools to speed up my writing, conduct keyword research and optimize my content daily.

Luckily, the market offers a variety of tools for various purposes. I’ve already tested and written in-depth reviews about many creator tools

I stumbled upon Mangools while searching for alternatives to such expensive industry giants as Semrush and Ahrefs. Many content creators cannot afford to pay $200+ to use these SEO tools, so they look for other options. Luckily, there are tools with equally powerful features you can use to track and improve your website’s performance in organic search results. 

In this article, I want to share my Mangools review after testing the Mangools SEO tools. You’ll also learn about paid and free Mangools features and whether they are worth using. 

Here is the table of contents for your convenience:

Grab your 10% lifetime discount coupon here. The discount is for newly registered users who subscribe to one of the Mangools’ plans within 1 hour of registration.

What is Mangools?

Mangools is an SEO toolkit designed to help website owners, digital marketers, and SEO professionals improve their websites’ search engine rankings and overall online visibility.

​​Mangools is known for its user-friendly interface and affordability, making it popular among small to medium-sized businesses and individuals looking to improve their SEO efforts without investing in expensive enterprise-level tools.

Nevertheless, Mangools is also claimed to be used by tech giants, such as Airbnb, Adidas, and Skyscanner, making it a trustworthy and go-to solution for businesses of various sizes.

Join for free to test Mangools and see how it works for your business. Upgrading to Mangools Premium is risk-free with their 48-hour money-back guarantee policy.

Mangools SEO tools

As a part of this Mangools review, I’ll cover paid and free Mangools SEO tools available for users. 

Even if you use a free account, you’ll have access to all the below-mentioned tools but with a limited number of credits. I personally started with a free account but upgraded to Mangools Premium later to conduct extensive keyword research for my website and client websites. 

As an SEO expert, I particularly recommend taking a look at Mangool’s keyword finder and SERP watcher since these tools have tremendous value for website owners for affordable pricing.


I’ll start reviewing Mangool SEO tools with its KWFinder since I am a big fan of niche keyword research

Thanks to keyword research, I’ve grown my website to 6,000+ monthly organic visitors in 2 years without link building. My top choices are Ahrefs Keyword Explorer and Semrush keyword research tool. However, these tools are pretty costly.

Unlike Semrush and Ahrefs, Mangools keyword finder is an affordable tool that offers free up-to-date information for the target and 15 related keywords. Furthermore, Mangools provides keyword suggestions, search volume data, competition analysis, and other metrics to help users choose the best keywords to target.

According to Mangools, their keyword finder has 

  • 2.5 billion keywords in the database
  • The keyword database grows by roughly 20 million keywords monthly
  • Approximately 100 million competitor keywords are checked each month
  • Over 52,000 supported locations, including countries, districts, and cities, for local and international SEO

This data tells me that Mangools has an extensive and up-to-date keyword research base I can rely on. 

I used the Mangools keyword research tool to conduct keyword research for this article and analyze the competitiveness of the “Mangools” keyword. The screenshot below shows I’ve handpicked five juicy keywords for on-page optimization. 

Mangools KW Finder shows 15 related keywords in a free version. It is not enough for extensive keyword research. With Mangools Premium, you get unlimited monthly keyword suggestions for only $69 per month.

Mangools kw finder
Keyword analysis with Mangools KWFinder.

You can create a filter if you want to narrow your keyword list and see only juicy keywords. In my example below, I narrowed a list of keywords to the ones with a US volume of 100+/m and a keyword difficulty of up to 30 out of 100.

Mangools keyword finder filter.


This tool lets you conduct SERP analysis for specific keywords. It provides insights into the top-ranking pages, backlink profiles, domain authority, social media shares, and trustworthiness. These stats are essential to analyze if you want to outperform competitors in organic search results. 

The free version lets you preview and analyze the top 8 ranking web pages. If you want to see the entire SERP, you must upgrade to a paid account. The cheapest starts from $29/m. 

There is one unique feature of Mangools SERPChecker I particularly like — the tool shows the CTR for every top-ranking web page.

For example, you can see my Beehiiv review blog post ranking in the 8th position. The web page gets roughly 0.68% of all clicks. It might be because the meta title and description are not appealing or users want to navigate directly to the Beehiiv main page. Nevertheless, this finding was part of my Mangools review, which points to the potential area of improvement.

Mangools SERP checker
Mangools SERPChecker.


SERPWatcher is an alternative to RankTracker if you wish. This tool allows tracking the rankings of your website and your competitors for specific keywords over time. 

If your goal is to rank in the top 10 for particular keywords, you can track your goal progress using Mangools SERPWatcher. 

The free version allows you to track the performance of your website for 5 keywords for a particular location. Mangools will send you a weekly and monthly report with performance updates by default. However, you can also create a custom report for specific alerts, such as rankings increase or decrease. 

Mangools Entry payment plan offers 50 tracked keywords for only $29 per month. For established websites, I recommend choosing the Mangools Agency plan, which allows unlimited competitor keyword tracking and 1,500 tracked keywords for your website for $129 per month. Compared to Ahrefs or Semrush, it’s affordable pricing for a similar feature. If you want to try Mangools, here is a registration link

Keyword rankings are updated daily, so you can see sudden ranking changes if there are any. Furthermore, Mangools shows whether your URL is displayed with featured snippets, such as extended snippets, FAQ sections, etc. 

My Beehiiv review article ranks 5th for the target keyword and occasionally shows the FAQ featured snippet. The keyword volume is low because Beehiiv is a relatively new email software that slowly gains its popularity. 

You might also notice that my website ranks for the “SEO blog post writing” keyword in the 101 position. In fact, I published a new web page on July 17th, and as of July 19th, Mangools did not catch the new rankings yet. I expect the position to change once the article is indexed and gets impressions in Google Search Console.

Mangools SERPWatcher.


Mangools LinkMiner helps you identify your competitors’ backlinks, evaluate their quality, and find potential link-building opportunities.

Besides you can also use this tool to analyze your website’s backlink profile, track new and lost backlinks, do follow and no follow backlinks. 

For every backlink, Mangools shows the donor website, anchor text, and domain strength parameters. In my case, you can see the backlink I’ve got via the Featured service. I’ve shared my opinion on a particular topic, and a popular website included my quote in their article. 

Editorial backlinks are the most valuable, according to Google. Besides, I did not bargain to get this backlink, so there is a high chance it won’t be removed. However, you can also add backlinks to favorites for tracking if those are negotiated backlinks.

Mangools link miner
Mangools LinkMiner.

It’s also worth mentioning that Mangools’ measurement of my website’s backlink profile is similar to Ahrefs. I’ve created this table to compare Ahrefs and Mangools metrics. The essential site measurement metrics are almost the same. It signals that the data is most likely reliable.

Ahrefs Mangools
Domain rating 28 28
The number of referring domains 153 159
The number of backlinks 351 594


Mangools SiteProfiler is a powerful alternative to Ahrefs’ Site Explorer or Semrush Domain Overview. 

This tool provides an overview of your website’s key SEO metrics, such as the site’s authority, backlink profile, organic traffic, top performing pages, and competitors.

This report is not for sharing insights about your website performance, though. Instead, it’s about helping you quickly assess any website’s strength and performance. For example, it’s crucial for backlink exchange negotiation, where you’ll inevitably get bad deals and should be able to detect poor websites.

Mangools SiteProfiler can help you understand the following:

  • The domain rating of your competitor
  • If your competitor buys backlinks (too rapid backlink growth with unnatural anchors) 
  • Donor websites that link to your competitor
  • Top content by referring domains 

It’s basic information for a quick assessment. The report does not show organic traffic and keyword reports, which are essential for website performance analysis. 

However, if you need to quickly compile marketing reports with basic information about competitors, Mangools can help you do it. 

Mangools SiteProfiler.
Mangools SiteProfiler.

Mangools free SEO tools

In the previous paragraph of this Mangools review, I’ve described Mangools’ paid SEO tools, which you can try for free but with limited credits.

However, not everyone knows that Mangools has several helpful tools which anyone can use for free. As an SEO expert, I’d say these tools are a great addition to the must-have toolkit of any SEO professional. 

The Mangools SEO extension is a free browser extension for Chrome and Firefox that provides a variety of SEO insights directly in your browser. It can help you to:

  • Check the domain authority and popularity of any website
  • See the keyword positions, exact search volumes, and other metrics for any keyword
  • Get a list of backlinks for any web page
  • Analyze the on-page SEO of any page
  • See SERP key metrics for any keyword
  • Track your rankings for any keyword
Mangools SERP simulator.
Mangools SERP simulator.

The Mangools SERP Simulator is a free tool that allows you to preview how your website will appear in Google search results. It is a great way to test different title tags, meta descriptions, and URL slugs to see how they affect your click-through rate (CTR).

In my example below, I’ve added the URL, meta title, and description of a non-existing web page to see how it would look on SERP. However, you can also fetch data for existing URLs with the help of the Mangools Google SERP simulator.

Mangools SERP simulator.
Mangools SERP simulator.

There is one more helpful tool Mangools enabled for free — SERP Volatility Checker. The tool helps to understand whether the SERP rankings changes are caused by potential Google algorithm updates.

I took this screenshot on July 19th, 2023, when the Google SERP volatility for desktop and mobile was pretty high. I assume Google might have tested and launched some updates that impacted rankings. That’s why some of my top-ranking web pages experienced rankings changes. 

It’s useful to check this report occasionally to understand whether your website performance change is related to Google’s algorithm changes.

Mangools SERP volatility checker
Mangools SERP volatility checker.

Pros and cons of Mangools

Even though I am a big fan of other SEO tools for small businesess, Mangools has proven to provide accurate data and an affordable alternative to expensive keyword research tools. 

After testing the tool for this Mangools review, I’ve made the following conclusions about its pros and cons.

Pros Cons
User-friendly interface making it accessible even to beginners in the SEO field Limited data for extensive and large-scale SEO analysis.
Budget-friendly option for individuals and small businesses. Less comprehensive than specialized tools.
Powerful keyword research capabilities, including search volume, keyword difficulty, and related keyword suggestions. Mangools’ database of websites and backlinks is not as extensive as some other SEO suites. This can limit the accuracy of some of the tools, such as the keyword research tool. (Ahrefs has 9.5 billion keywords in its database, while Mangools has 2.5 billion reported keywords.)
Quick and effective customer support.
Powerful and affordable rank tracking functionality.

Overall, Mangools can be an excellent choice for individuals, bloggers, small businesses, and SEO beginners who need a cost-effective and user-friendly toolset to improve their search engine rankings and online visibility. 

However, for larger enterprises or agencies requiring more extensive SEO features, it might be worth considering alternatives with more comprehensive key features and support options, like Ahrefs or Semrush

As with any tool, it’s essential to consider your specific needs and conduct thorough research before making a decision.

Mangools pricing

As I’ve already mentioned in this Mangools review, the tool is affordable for all users, from individual site owners to established companies. 

The cheapest monthly plan costs only $29 and is suitable for small business owners with one tracked domain. If you are a solopreneur like me, you’ll likely find this pricing plan suitable.

However, if you want to have unlimited keyword suggestions for extensive keyword research, I’d recommend trying Mangools Premium for $69 per month.

It’s worth mentioning that the annual plan lets you save 35% and would cost you only $238,80 for Mangools Entry or $538,80 for Mangools Premium for the whole year. 

Mangools gives a 10% lifetime discount for newly registered users who subscribe to one of the Mangools’ plans within 1 hour of registration. So, if you want to try Mangools, grab your 10% discount here and choose a plan to claim it. 

Mangools has a 48-hour money-back guarantee policy, so you don’t lose anything.

Mangools pricing


I’ve collected a few frequently asked questions people often search about Mangools on Google. If you wonder who will benefit from using Mangools and what are the Mangools alternatives, you’ll find the following answers helpful.

Who is Mangools for?

Mangools is primarily designed for individuals, bloggers, small businesses, and digital marketers who are looking to improve their website’s search engine visibility and optimize their online presence. It caters to a wide range of users, from beginners in the SEO field to more experienced professionals.

What are Mangools alternatives?

There are a number of other SEO suites that offer similar features and benefits. Here are a few of the most popular Mangools alternatives:

  • Ahrefs
  • Semrush
  • SpyFu
  • Screaming Frog
  • Moz

Mangools vs. Ahrefs

Ahrefs is a comprehensive SEO toolset known for its robust backlink analysis, keyword research, content exploration, and rank-tracking capabilities. I’ve been using Ahrefs for the past 5 years, and it’s one of the most powerful SEO tools of today. 

However, I must admit that Mangools KWFinder also provides accurate and up-to-date keyword data you can use to grow your website. I don’t see a reason to pay $200+ if you want to use some Ahrefs features. 

Affordable tools, like Mangools, can serve as a great Ahrefs alternative if you need help with keyword research, rankings tracking, or backlink analysis.

Mangools vs. Semrush

Mangools and Semrush are both popular SEO tools that offer a suite of features to help users with keyword research, competitor analysis, rank tracking, site auditing, and more. However, Semrush is a more complex tool with multiple features for various marketing purposes (not only SEO). You can use Semrush for content marketing, local SEO, PPC, trend analysis, and more. 

If you want to try Semrush Pro version, you can register for a 30-day trial.

Victoria Kurichenko

Hello there! 

My name is Victoria.
I am an SEO expert, Medium top writer, solopreneur, and the founder of Self Made Millennials. I help companies create optimized content and attract potential customers through organic search results. In addition, I share how content creators can monetize their writing skills.

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