Creator tools

Beehiiv Review (2024): How I Make 4 Figures from Beehiiv

Victoria Kurichenko author

written by

Victoria Kurichenko

updated on

January 16, 2024

As a website owner and content creator, I have tried various tools to grow my online business. Honestly, so many options on the market make it challenging to pick up a suitable tool.

Even though I don’t actively grow my email list, I already have over 2,000 subscribers interested in SEO and website growth. 

I reached this milestone using various email marketing software, like Beehiiv, Convertkit, and Mailchimp.

In this Beehiiv review, I want to share my experience using Beehiiv, how it works, and its benefits for content creators.

Moreover, I’ll show you how much I’ve made from the Beehiiv Partner Program (P.S. They have the most generous offers for content creators).

If you are new to email marketing but want an easy-to-use and powerful software to grow your email list, consider the Beehiiv newsletter platform as a to-go solution. They offer a free plan and a 30-day trial on their Grow and Scale plans to test the tool and decide whether it works for you.

Meanwhile, let me show you what this article will cover:

TL;DR Beehiiv

beehiiv is rated 4.6/5 based on 27 reviews on Product Hunt

If you are just starting, you can register for a Launch plan and use Beehiiv for free. 

You’ll get campaign and subscriber analytics, audience segmentation, newsletter recommendations, popups, advanced email capture, external subscribe forms, and more!

You can leverage the Beehiiv network to scale your audience for free. You can also auto-subscribe readers with just a single click; no landing page is needed.

Free for up to 2,500 subscribers. Learn more.

You can create custom offers and free trials directly on the platform. 

Beehiiv will track your conversions without charging any fee. More about it here.

If you are looking to grow your newsletter, you can boost it through paid recommendations. 

Inversely, you can make passive income by helping other newsletters grow.

Learn more about Boosts here.

You will understand where your subscribers come from, what they are interested in, how they engage with your content, and how your email list grows. 

Learn more about Beehiiv’s analytics here


What is Beehiiv?

Beehiiv is a newsletter growth platform launched in 2021 by Benjamin Hargett, Jacob Hurd, and Tyler Denk, who was formerly a product manager at Google. The founders claim that the primary goal of the platform is to help you easily build, grow, and monetize your newsletter.


Beehiiv is positioned as “the most creator-friendly newsletters platform.” However, many other newsletter platforms also have a clear UI and powerful functionality.

So, what’s special about Beehiiv?

Here is how Tyler Denk, the platform co-founder, explains it:

Tyler Denk Beehiiv Cofounder

Beehiiv has been operating for four years and has already made so much buzz on the web and X ( former Twitter) to attract novice and well-established creators. 

Apart from its rather bizarre name (I believe the name and the logo are associated with “beehive”), the platform is easy to understand and navigate around. 

I registered on Beehiiv in May 2022 to explore its functionality,  decide whether moving my email list from Convertkit to Beehiiv was worth it, and share my Beehiiv review with my readers. 

In January 2023, I moved my email list of 2,000+ subscribers to Beehiiv, which is my primary email software for email marketing and newsletter monetization.  

It took me some time to learn Beehiiv’s features and functionality. However, I’m honestly satisfied with their powerful toolkit for content creators. 

Let me show you how Beehiiv works and what I use it for.

How Beehiiv works

Beehiiv offers three plans for content creators. 

The Launch plan is free for up to 2,500 subscribers. So, if you want to launch a newsletter with minimum costs, you can do it with Beehiiv.

Paid plans come with a 30-day free trial, which is enough to understand whether the tool works for you.

As soon as you join Beehiiv, you’ll be redirected to the dashboard, where you can see your subscribers’ statistics and the overall performance of your email campaigns for the last 30 days. 

Here’s what it looks like for me. 

You can see the number of active subscribers on my Beehiiv account — 2,164. The chart line is steep since I imported all my subscribers from Convertkit. The procedure is effortless and takes a couple of minutes. 

You can also see the average open and click rate from the past 4 weeks.  

All your published posts on Beehiiv will be in chronological order in the top right corner. It’s very convenient if you want to quickly check them. 

Overall, I use the Beehiiv dashboard to quickly review my stats and the performance of my recent newsletters.

beehiiv dashboard
Beehiiv dashboard.

If you are new to Beehiiv and wonder how to start, I recommend the following action steps:

  1. Create a subscribe form to capture email addresses 
  2. Create a Beehiiv-hosted website to publish your emails and expert posts
  3. Customize a website
  4. Create a newsletter 
  5. Customize a newsletter design 
  6. Create a lead magnet page on Beehiiv
  7. Set up automation
  8. Turn on Beehiiv monetization, such as Boosts

Does it sound like a lot of work?

Not really! I spent several days moving my newsletter to Beehiiv, creating landing pages for lead magnets, and setting up the automation. 

Let me show you how to create a subscription form on Beehiiv.

Navigate to Settings > Publication > Subscribe Form > Create a new form 

You must create a headline, write a description, create a call-to-action (CTA), and upload the logo. Besides, consider what you want your subscribers to see or do once they join your email list. You can show them a success message or redirect them to a separate URL. Once you are done, hit “Save.”

How to create a subscribe form on Beehiiv.
How to create a subscribe form on Beehiiv.

The Beehiiv’s subscribe form design is very simple with limited customization. You can change the button colors and copy. However, that’s pretty much it. Anyway, it works well to capture new email addresses. 

Beehiiv offers several types of forms depending on your needs: full width, fixed width, slim embed (email field only, without header, background, or description), and advanced configuration with attribution tracking. You can embed it anywhere, including a website or Medium posts, which is an excellent opportunity to grow your email list.

Here’s what my Beehiiv’s subscribe form looks like in action:

If you wonder, “How do I create a landing page on Beehiiv,” let me show you how to do it step-by-step. I believe it’s one of the best Beehiiv features, with many customization opportunities for content creators. 

Navigate to Settings > Website > Pages > Add an internal page

how to add pages in Beehiiv
How to create a new page with Beehiiv.

In my opinion, it is one of the most frequently used features. That’s why read this Beehiiv review carefully to learn how it works. 

You can create pages on Beehiiv to publish content, sell products, and promote your freebies. In a way, Beehiiv can replace a standard website you’d have to create with WordPress otherwise.

In my case, I use the Beehiiv pages to encourage people to download my free ebook, “How I Turned My Website Into a Profitable Side Hustle in 3 Years.

lead magnet page on Beehiiv
My lead magnet page on Beehiiv.

It took me a few hours and a friendly chat with the Beehiiv support team to understand how to create a lead magnet page. 

Here’s how you can create a freebie download page on Beehiiv:

  1. Create a subscribe form for your freebie
  2. Create a customized page to download a freebie
  3. Embed the subscribe form
  4. Save the page
  5. Create a thank you page ,or a thank you message 
  6. Create an automation that will send users a freebie after the subscription.

This automation works like magic for me. Furthermore, I use the thank you page to promote other Beehiiv creators and make money through Boosts.

my thank you page on beehiiv
My thank you page on Beehiiv.

The first three recommendations are Boosts, which means I’ll make money if my subscribers join other creators’ email lists. 

Beehiiv pays $1+ per subscriber, which is an excellent way to make extra money online. Please note that custom pages are only available for the Beehiiv Scale plan users. 

Alright, I’ve shown you how to create a subscribe form and a custom page on Beehiiv. What’s next?

The next step is to learn how to write a newsletter. 

A big button, “Start writing,” in the top-right corner of the creator dashboard will redirect you to the content editor, where you can create a post, an email, or a Beehiiv SEO optimized website page.

In my example below, I used a content editor to create an email. It’s super easy to understand and use. The only con I’ve noticed is a lack of email personalization. That’s why all my subscribers will get an email starting with “Hi there.”

how to create a newsletter in beehiiv
Beehiiv content editor.

You can use the Beehiiv content editor to:

  • Create and publish posts on your Beehiiv website
  • Create and send newsletters
  • Publish newsletters on your Beehiiv website
newsletter editor in Beehiiv
Beehiiv email preview.

In my opinion, Beehiiv is an excellent newsletter platform if you are just starting your online business. Many essential features are free to help content creators “taste” the platform before upgrading to the paid plan. 

If you want to start with a free plan, here is what you should know:

  • The Beehiiv free plan is unavailable for content creators with over 2,500 subscribers.
  • You will only be able to create 3 audience segments.
  • Automation is unavailable, so you won’t be able to create automated email campaigns. Good news, newsletter scheduling is available.
  • Beehiiv monetization features, such as a referral program, Boosts, and paid subscriptions, are unavailable. 

However, there are many Beehiiv features established content creators with big email lists will benefit from. 

For example, I have roughly 2,000 subscribers in my email list. Nevertheless, I can make four figures by leveraging various Beehiiv monetization features.

behiiv inline banner

Beehiiv monetization opportunities

According to the Litmus guide, email drives an ROI of $36 for every dollar spent, which is higher than any other channel.

This is mindblowing information indicating the massive potential of newsletters for content creators! 

Let me share a few proven-to-work methods on how you can monetize your email list and make money with Beehiiv.

1. Beehiiv Partner Program

Beehiiv partner program is one of the best ways to earn money Beehiiv has made for content creators. 

The logic is simple:

  1. Register as a Beehiiv partner
  2. Promote Beehiiv among your target audience
  3. Earn 50% commission from every sale during the first year for referring new paid customers to Beehiiv

Here’s how much I earned from the Beehiiv Partner Program by January 2024.

My earnings from the Beehiiv Partner Program.
My earnings from the Beehiiv Partner Program.

I’ve used my Medium blog and this Beehiiv review to promote the platform. The results are promising! 

Beehiiv sends your commissions to your PayPal account every month. Please note that it’s the only option to get your affiliate commissions.

2. Boosts

Boosts is another way to grow your email list faster and create an additional revenue source.

For those looking to grow an email list faster, Beehiiv offers an opportunity to promote your newsletter among thousands of qualified Beehiiv newsletters to reach your target audience. According to the Beehiiv Boosts page, the average cost of one active subscriber is $1.63.

If you want to monetize your newsletter on Beehiiv, you can apply to boost other newsletters and get paid for every new subscriber. Please note you’ll have to set up a Stripe account to get your Boost earnings. 

Beehiiv’s Boosts Marketplace offers a lot of offers for your consideration. If you believe you can help other creators grow their email lists, send an application and explain why your newsletter is a good fit.

You can apply to a maximum of 25 Boost offers per month. However, Beehiiv will only show up to 3 boosts at a time. 

Besides making money by referring subscribers, there’s one more Boost type called “Earn per send.” It means you can also make money by featuring other creators’ newsletters in your newsletter. Some creators pay up to $1,000 per send! 

Can you imagine making up four figures by sending just one sponsored newsletter? It’s possible with Beehiiv Boosts. 

Beehiiv boosts marketplace
Beehiiv Boosts Marketplace.

You can learn more about making money with Boosts in this video.

3. Ad network

The Beehiiv ad network is a way for newsletter creators to connect with premium brands and earn revenue by featuring ads in their newsletters. The network matches brands with newsletters based on audience demographics and interests so that the right people see ads.

To join the Beehiiv ad network, you must have more than 1,000 subscribers and be actively sending emails on Beehiiv. 

Once approved, you’ll receive inbound ad opportunities from the Beehiiv team. You can choose to accept or decline any placement, and you’ll be paid a portion of the ad revenue generated.

It is a great way to monetize your newsletter and reach a wider audience. It’s also a hands-off way to manage your ad sales, as Beehiiv handles all the ad placement and reporting.

Let me share my experience with the Beehiiv Ad network.

When I joined Beehiiv, I had 2,000+ subscribers. I’ve sent a few newsletters and set up my Beehiiv website.

I thought I’d need time to earn credibility on the platform before I’d get any offers from advertisers. Surprisingly, I was wrong!

I’ve got 3 sponsored ad requests on my third week on Beehiiv! 

Here’s what the recommended offer looks like on my dashboard. I’ll share the results when the stats accumulate. However, I already think it’s a fantastic opportunity for content creators to monetize their newsletter with virtually no effort.

Sponsored ads for newsletters on Beehiiv
Sponsored ads for newsletters on Beehiiv.

4. Paid Subscriptions

As an email newsletter platform, Beehiiv offers content creators an opportunity to create recurring revenue through paid subscriptions

Beehiiv doesn’t charge any fees for paid newsletters, and they only take a 2.9% + $0.30 processing fee from Stripe, their payment processor.

With their platform, you can:

  • Set up a paywall to protect your premium content
  • Offer different pricing plans
  • Offer monthly and yearly plans
  • Create custom offers and free trials directly on the platform
  • Track your subscription revenue
  • Promote your paid newsletter

Here is how much you can earn from Beehiiv paid subscriptions over a year if you have 100 paid subscribers paying $7/m — it’s my email monetization plan.

The path toward monetizing an email list is not easy, even for established content creators. Therefore, I encourage you to try different monetization options to determine what works for you.

Beehiiv subscriptions
How much money you can make via Beehiiv subscriptions.

Beehiiv pricing 

I hope this Beehiiv review has been helpful to you by now.

In this paragraph, I want to discuss Beehiiv’s pricing in detail. Even though many features are free on Beehiiv, most essential functionalities, including monetization options, are only available for users of the Grow, Scale, and Enterprise plans.

Beehiiv pricing
Beehiiv pricing.

I’ve created the following table to help you better understand what each Beehiiv plan offers and which is most suitable for you.

Beehiiv provides a customized plan for content creators and companies having over 100,000 subscribers. If it’s your case and you want to learn about what Beehiiv can offer, you can inquire about the enterprise plan here.

Launch Grow Scale
$0 monthly $49 billed monthly $99 billed monthly
External subscribe forms Survey Forms Referral Program
Unlimited newsletters sending Custom HTML Blocks Automated Journeys
Real-time email verification Custom Sending Domain Boosts
Magic links that automatically subscribe the person who clicks on it Custom Website Domain 3D Analytics
Up to 2,500 subscribers  Premium Subscriptions  3 Publications
  Unlimited Audience Segments Webpages and Navigation
  Up to 10,000 subscribers  Advanced Web Builder
    Priority Support
    Up to 100,000 subscribers

Beehiiv offers a customized plan for content creators and companies having over 100,000 subscribers. If it’s your case and you want to learn about what Beehiiv can offer, you can inquire about the enterprise plan here.


Have you already tried Beehiiv? Feel free to share your experience and opinion about Beehiiv in the comments below.

I’ve also collected frequently asked questions about Beehiiv that people actively search for. 

Is Beehiiv legit?

Beehiiv is a relatively new but fast-growing platform. 

According to Crunchbase, the company raised its first investment round on September 30th, 2021, and raised $2.6. 

Since the fundraising, Beehiiv’s founders announced that funds will be allocated in the following way:

With the new capital, beehiiv will triple the size of its team with numerous hires across engineering, community, growth, and marketing. It will also continue to invest in growth and product development—including robust data analytics, a native referral program tool, etc.

The fundraising and the company’s announcements bring me to this conclusion:

The company is actively growing, attracting investors, and building long-term plans. It makes me believe that Beehiiv is legit and will likely stay with me for a long time.

Is Beehiiv free?

Beehiiv has a free tier for content creators, where you can grow your email list up to 2,500 subscribers and use most of its functionality for free.

However, let’s not forget that Beehiiv is not a charity organization. It’s a company that does business. The main goal of every business is to become profitable and generate revenue. 

Therefore, Beehiiv offers three more paid tires for content creators who want to offer premium subscriptions, run multiple websites under the same account, link a custom domain, and launch a referral program. 

It’s worth mentioning that the costs are flat, which means they will only grow if you upgrade the tier. There are no hidden fees or extra charges.

What are Beehiiv alternatives?

Beehiiv vs. Convertkit

I’ve seen so many Twitter posts about Beehiiv and Convertkit. 

I sometimes think people post the question: “Beehiiv vs.Convertkit – What’s better?” only to create buzz. 

I’ve used Convertkit for three years and was thrilled with the platform. Unlike Beehiiv, Convertkit has many pre-built landing pages for various purposes that you can set up in a few minutes.

For example, Convertkit has landing pages to promote a freebie, an ebook, an event, a podcast, and more. Beehiiv, on the other hand, doesn’t offer any templates (yet), and you’ll have to spend quite a lot of time figuring out how to create landing pages to promote your products. 

However, Beehiiv has more customization features to make your newsletters and website look beautiful. Besides, Beehiiv is definitely a winner when it comes to monetization features. Beehiiv offers Boosts, sponsored ads, paid subscriptions, and the Partner Program, which made me $3,500 in a few months.

Beehiiv vs. Substack

Beehiiv and Substack are two of the most popular platforms for creating and publishing newsletters. Both platforms offer a variety of features, including email marketing, landing pages, and monetization options. 

Exec Sum put together an illustrative table that compares the costs and benefits of Beehiiv and Substack as your revenue growth.

It turns out that paying a flat fee can benefit you more, especially once your earnings start to grow.

Beehiiv vs Substack

Does Beehiiv have landing pages?

Yes, you can create a dedicated landing page for your newsletter on Beehiiv for free. The landing page will have a cluttered-free design, a brief description of your newsletter, a call-to-action, and a subscribe form.

Does Beehiiv have newsletter templates?

Beehiiv doesn’t have pre-built newsletter templates. However, you can customize the newsletter background, fonts, and colors. Furthermore, they have a powerful newsletter embed feature, which lets you embed various elements and make your newsletters look nicer.

newsletter editor in Beehiiv

Have you already tried Beehiiv? Feel free to share your experience and opinion about Beehiiv in the comments below.

Victoria Kurichenko

Hello there! 

My name is Victoria.
I am an SEO expert, Medium top writer, solopreneur, and the founder of Self Made Millennials. I help companies create optimized content and attract potential customers through organic search results. In addition, I share how content creators can monetize their writing skills.

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8 Responses

  1. Thank you for this article, very helpful! One question I have on the Launch plan that I can’t seem to find info on anywhere is whether it includes simple automations? Specifically, just thinking a Welcome Email that’s triggered when the user subscribes.

  2. Hi Victoria. One question, does Beehiiv has the option to unsubscribe from different target audiences separately, as well of a bulk unsubscribe option?

  3. Thank you for this helpful article!

    We have a large wordpress site and currently use ConvertKit. We are in the process of starting a paid newsletter. This is going to sound crazy.. could you use convert kit and Beehive at the same time? Could you use convertkit with it’s wordpress integration and beehive for it’s monetization and paid subscription service.

    1. Hi Lynn,

      Thank you for reading my article! Convertkit and Beehiiv are both powerful platforms you can use to communicate with your audience and monetize your efforts. I believe Beehiiv has more monetization features for content creators. However, it would most likely require hosting your email list on Beehiiv.

  4. I see many positives for Beehiiv. Which makes me very interested.

    I have only one question.

    Who owns my subscriber list? Beehiiv or me? If it belongs to Bwehiiv that’s a big negative for me.

    I own my list on Substack. And on Medium I think.

    1. Hi John,

      Thank you for reading my post and for your comment! You own your email list on Beehiiv and can communicate with the audience differently. Beehiiv has the functionality to send newsletters, build a website, post your updates, and embed a subscribe form in your content.
      You can also bulk download your email list if needed.

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