Content creators who want to make money online have many options to do it nowadays.
Gumroad is one of them.
I’ve self-published my first ebook on Gumroad and made two sales soon after. It was unexpected, yet desired and deserved reward.
I am not the only creator who does it. Over 46,000 creators earned money on Gumroad in 2021, according to the Gumroad blog.
As a marketer and content creator, I see untapped opportunities on Gumroad for anyone who wants to join the content creators’ journey and make money online.
This article is my in-depth and honest Gumroad review.
If you want to better understand the platform, my Gumoad review will help you answer the most common questions.
Here is what this article covers:
What is Gumroad?
Gumroad is a self-publishing online digital marketplace, where anyone can buy and sell products or services.
According to Fastcompany, the platform idea came when Sahil Lavingia, the former Pinterest designer and Gumroad founder, wanted to sell his photorealistic icon. However, it required a huge effort to sell it directly to end consumers.
When creative minds face problems that millions of people struggle with daily, brilliant products and services are born.
Sahil Lavingia built the first version of the Gumroad platform over a single weekend in 2011. Since then, it has grown to over 46,000 creators and earned $142 million in 2020, 94% up from 2019.
Even though many consumers expect to pay zero for movies, ebooks or music nowadays, Sahil believes Gumroad, as a digital marketplace, can transform people’s mindsets and help creators’ economy thrive.
According to Sahil Lavingia:
Indeed, content creators are not charity organizations.
It takes time, energy, and effort to create something that will help others learn new things, gain new skills and solve their problems.
If content creators get rewarded for what they do, they’ll spend more time creating bigger value for people.
That’s what Gumroad helps creators do.
If you have ideas, don’t be shy to share them with the world. You can start selling on Gumrod following this link.
How Gumroad works
Gumroad’s slogan is “Go from 0 to $1.”
In other words, its main goal is to help you make your first sale on Gumroad.
You don’t need to be an English native speaker, have years of professional experience, and possess persuasive skills to sell on Gumroad.
Gumroad is easy to start with.
Here is how it works.
1. Set up a profile on Gumroad
It takes a few minutes to set up an account on Gumroad.
You are only required to do three things to get started: (1) upload your photo, (2) write your bio, and (3) indicate your user name.
Once you are done, your profile will be available under the following URL:
Here is what my Gumroad profile looks like:
Notice that the Gumroad profile is super clean.
As a user, you can only see my name, my bio, the book I sell on Gumroad, and a subscribe button.
It’s safe to purchase and sell via Gumroad. However, don’t rush to start selling just yet.
There are a few more things you’ll have to do.
2. Fill out “Local” and “Gumroad Discover” settings
Gumroad needs this information to accurately display time, language, currency, and recommend your product in its Gumroad Discover network (more on it later in this article).
Therefore, spend a few minutes filling out the settings.
By default, all prices are displayed in USD. However, 18 more currencies are supported, including GBP, EUR, Yen, and Rupees.
Gumroad states that all sales will be made in dollars and later converted into your preferred currency, using their up-to-date exchange rate.
I recommend setting prices in USD to avoid conversion fees. You will later get a payout to PayPal, from where it can be sent out to your local bank account.
3. Fill out payment information
Gumroad uses PayPal to send payouts to content creators. Therefore, you’ll have to fill out the required personal information and provide your PayPal email.
Once your PayPal account is connected, you’ll be able to get Gumroad payouts.
You are set for success now!
However, there are a few more things that I want to share as a part of my Gumroad review.
Besides selling on Gumroad, you can also publish blog posts and grow your email list.
On your Post dashboard, you can publish your updates and share them with your customers, followers, or all Gumroad users.
This way, you can keep in touch with your audience, share updates and build relationships with them. Pretty smart solution, right?
What’s even better, this functionality is free.
Gumroad sends “happy” emails whenever you make a new sale.
Sales analytics is available in your account, where you can see how many sales you did, how much you earned, and where your customers are from.
Besides, Gumroad lets you see the email addresses and names of your customers.
It’s a great feature that lets you send personalized “thank you” messages to your customers.
Even if you don’t have time to actively promote your products and services, you can still make money on Gumroad.
My screenshot above shows that one of the top traffic referrers is “Direct, email IM.” Gumroad promotes my ebook via its channels, helping me make money from sales.
I’ll share my Gumroad free hack, steps, and tips later in this Gumroad review. However, it’s possible to make passive sales without being too active on the platform.
If you are still unsure whether Gumroad is legit, here are a few facts to be aware of.
Is Gumroad safe?
Gumroad has been working since 2011 and received over $1.1 million in investment in 2012, some people are still unsure how safe Gumroad is.
In April 2022, I self-published my first digital product on Gumroad with zero expectations. Yet, I’ve made two sales within a few weeks without actively promoting my product.
As an individual creator, I believe Gumroad is safe to buy from and sell online.
I’ll list a few more facts that will hopefully help you make your own opinion about Gumroad:
- According to Wikipedia, famous musicians made sales on Gumoad, like Eminem, Bon Jovi, David Banner, and many others.
- Gumroad revenue increased 94% in 2020, compared to 2019.
- 46,000 creators made money on Gumroad in 2020, including 8 who made over $1,000,000.
Impressive, isn’t it?
I’ve also found a tweet from a founder that dates back to 2018. Sahil Lavingia shares that Gumroads’ GMV (gross merchandise volume) was $4.2 million in April 2018.
We know that this number grew to $142 million in 2020. It’s over a 3,380% increase in just two years!
Perhaps, the pandemic helped the business scale up. However, I should not justify Gumroad success by giving credit to the pandemic.
Nowadays, Gumroad is a legit platform that helps beginner and experienced content creators make money online.
The entry barrier is zero. That’s what like about Gumroad.
How to sell on Gumroad — my case study
I joined Gumroad in April 2022 because many Medium writers shared their positive experiences with the platform.
As a top writer on Medium, I stumbled upon many Gumroad success stories. “Why not?” — I thought.
A few days after I was already registered on Gumroad, exploring its functionality.
Gumroad has many features and might seem complicated at the first glance. However, it’s a simple tool if you take a closer look.
My initial goal was to sell a digital product on Gumroad, see how it works and analyze whether I can make passive income from sales.
The next question was “What to sell?”
Creating a product that no one needs won’t help make online sales. Therefore, I was looking for a proven-to-wok idea.
Some of my Medium posts get thousands of monthly views and dozens of comments. This is how I learn what my readers are interested in and relate to.
This Medium article did extremely well and got many positive comments from my fellow readers.
As a marketer, I decided to create a newbie guide on how to write well-performing blog posts.
It took me a week to create an in-depth 50-page ebook, find studies to cite, brainstorm what content to include, and collect data to write a real-life case study.
Here is an excerpt from my ebook:
I wrote the ebook in Google docs and created visuals in Canva.
As a next step, I wrote a compelling sales copy for the Gumroad selling page, trying to be specific and descriptive.
People trust people.
Therefore, testimonials are essential. I shared my book with a few friends who gladly wrote a few nice words about my book.
With Gumroad, you don’t need to have a personal website. Instead, you can publish a sales page in a few minutes and make it available for the whole world to see.
Here is what the Gumroad product page editor looks like:
You can customize the headline, write a compelling description, indicate pricing, display the product rating, publicly share how many sales you did and let customers choose a quantity.
The functionality is broad and that’s one more advantage of Gumroad.
The header image should be 1280x720px. You can upload several header images, which lets you share additional info about your product right on the top of your page.
For instance, it can be a table of content, book preview, user testimonials, etc.
The square-shaped thumbnail image should be at least 600x600px, and in JPG, PNG, or GIF format.
I self-published my ebook on Gumroad on April 6th, 2022. A few days after I made my first sales and received Gumroad payouts.
Gumroad has a simple analytics dashboard to help you track your sales.
I promoted my ebook on Twitter, on Quora, and in my Medium posts. Since I have over 200 published blog posts, it seemed like a good idea to get my readers to learn about the ebook.
Here is a call-to-action I’ve been using on Medium to promote my ebook:
“Grab my 50-page guide to learn how I create blog posts that hit Google front page. You can easily replicate my 3-step process even if you are just starting.”
This CTA helped me drive over 150 people to my Gumroad product page in the first weeks. This number grows daily!
As a marketer and content creator, I am happy with Gumroad which lets me make sales even when I sleep.
I should admit that big sales are most likely impossible without heavy promotion. Like other creators, I’ll have to manually put my product in front of my target audience.
The good news is that Gumroad works!
If you want to make money selling your products and services online, Gumroad can be a great starting point.
Gumroad Pricing: how much does Gumroad take?
Gumroad is free to use.
There is no monthly fee or hidden charges. Instead, Gumroad makes money when you sell products or services online.
For instance, I sell an ebook on Gumroad for $29.99. The Gumroad fee is $2.99 for every sale I make, which is 9% of the sale.
I pay the highest transaction fee because I am relatively new to Gumroad.
Gumroad rewards loyalty.
That’s why creators who consistently sell on Gumroad pay fewer fees.
Here is the Gumroad fee table for you to know:
It might not be the cheapest, but definitely one of the easiest platforms to start selling your products and services online fast.
What is Gumroad Discover?
Gumroad Discover is a so-called marketplace, where you can check available offers from other creators.
Once you publish your first digital product, it will also be available there.
Besides, Gumroad Discover recommends your products to prospective customers, helping you grow faster and find more people who care about your work.
Here is what Gumroad Discover looks like:
If you have anything particular in mind, you can use the search bar at the top of the page.
Colorful cards below the search bar are categories. As a creator, you can add your product to up to five different categories.
As of April 2022, there are 18 product and service categories on Gumroad:
- Apps & Software
- Book & Writing,
- Crafts & DIY
- Dance & Theater
- Design & Tech products
- Drawing & Painting
- Film & Video
- Food & Cooking
- Merch & Goods
- Music & Sound Design
- Photo & Filters
- Podcasts & Audio Books
What is Gumroad affiliate?
Gumroad affiliate is not a conventional affiliate program.
You won’t earn a commission if someone signs up and starts using Gumroad following your recommendation.
Instead, Gumroad encourages its creators to collaborate and promote different offers to their audience.
Your affiliate will then earn a commission on every customer they refer.
For example, this is my Gumroad affiliates dashboard.
I can manually add affiliates by using the “Add affiliate” button in the top right corner. Or Gumroad creators can apply to become my affiliates by following this link.
As an ebook creator, I can indicate the affiliate fee and the destination URL. Every affiliate will get their unique URL, which will help track sales and assign commissions.
What’s your Gumroad review? Have you tried the platform yourself?
Feel free to share your experience in the comments below.