3 No-Bullshit SEO Books to Read In 2023
People turn to books for wisdom and help.
We believe they can make our lives better and solve our current challenges.
It’s a big disappointment if a book leaves readers with more questions than they had before reading it. It happened to me many times when I tried to find the best SEO books for reading.
There are many listicles on Google with the best books to learn SEO. However, most of them mention the same books. I doubt the authors of those articles actually read all that books before reviewing them. However, we won’t find it out.
As an SEO specialist, I continuously search for new SEO books to read.
I always want to learn from experts ahead of me and follow the latest trends, strategies, and ranking algorithms.
I even have a list of criteria that define the top SEO books worth reading:
- Share up-to-date information
- Consist of proven-to-work strategies people can replicate
- Back up their words with data
I have no motivation to waste my time on old-school SEO strategies and “what you should do” guides that often leave me puzzled.
That’s why I created my own list of top SEO books for learning. If you are looking for fluff-free SEO books to read, you’ll find these recommendations helpful.
What are the best books on SEO in 2023?
My top three SEO books to read for marketers, product managers, and content writers:
- Product-led SEO
- How to write blog posts that hit Google front page
- SEO 2022
“Product-Led SEO” by Eli Schwartz
Date of publication: April 27th, 2021
Length: 264 pages
I learned about product-led SEO when I joined a SaaS company, where my primary goal was to promote the 3D modeling software in organic search.
I did not start doing SEO with transactional, high-competitive keywords. Instead, I explored the challenges of the target audience that could effectively be solved with our product.
I created a product-led growth SEO strategy focusing on the product, where the features, performance, and virality do much of the “selling.”
Whenever people had a problem and navigated to Google, they stumbled upon our software as a solution.
This is what Eli’s Schwartz “Product-Led SEO: The Why Behind Building Your Organic Growth Strategy” book is about.
I picked this book because the author’s professional experience is impressive.
Eli Schwartz is a growth and SEO strategic consultant with over a decade of experience driving SEO for big companies like Quora, SurveyMonkey, Zendesk, and more.
The author states the goal of this book is to teach readers the theory and logic behind good SEO practices.
He also mentions that this is not an SEO book with a step-by-step guide on how to do X, Y, and Z.
Instead, this top-rated SEO book contains writers’ stories, SEO tactics overview, and “what you should do” tips.
As an SEO expert, I benefited from learning the following:
- An in-depth description of what an SEO audit should contain (You can implement the author’s recommendations. They are well-conveyed.)
- A good overview of the famous blue ocean strategy and where product-led SEO stands in it.
- Project management for SEO (SEO requests are too often ignored or not assigned because of insufficient clarity on what is being requested.)
- Building the SEO product team (Helpful for advanced SEO specialists having experience working in product teams.)
This SEO book for beginners is a great starting point for learning the basics of product-led SEO. However, you won’t find exact step-by-step strategies and bulletproof tactics ready for implementation.
It’s a great resource to learn the basics and establish the right SEO mindset.
“How to Write Blog Posts that Hit the Google Front Page” by Victoria Kurichenko
Date of publication: April 14th, 2022
Length: 43 pages
Available on Gumroad
You are right! That’s my book about SEO copywriting.
I’ve worked in marketing and SEO for four years, helping established brands like Shapr3D, startups like UX studio, and a local medical center to gain customers from organic search.
Then, I launched Self Made Millennials and grew it from 0 to 3,000+ views per month in one year with roughly 30 blog posts.
I owe my success to SEO writing, and here is the proof that it works:
I know that many people want to know how to write high-ranking blog posts, but there are no resources that would show them a step-by-step process of doing it.
Most articles and courses discuss “why doing SEO,” but you rarely find actionable tips on “how” to do it.
I had to go through many online resources to figure out what works.
So, I collected my learnings, findings, and experience and created an in-depth guide to SEO writing that explains how I research keywords with high potential, how I write and optimize content, and what tools (free and paid) I use.
This short book about SEO covers everything you need to know to write content that hits the Google front page.
Here is an excerpt from it:
I use the methods and strategies described in the book daily to write SEO articles, including this one. Therefore, I know they are effective if you apply them accordingly.
You can learn more about the book, read the testimonials and check the rating here.
“SEO 2022” by Adam Clarke
Date of publication: September 9th, 2014. Updated and expanded in June 2022
Length: 245 pages
Available on Amazon
Adam Clarke is a successful entrepreneur and an SEO expert who generated more than $9,072,279 in online SEO sales for two startups over five years.
Clarke’s book on SEO 2022 grabbed my attention since I am always fascinated and motivated by people’s achievements.
So, I dug deeper to check what this book can offer readers.
After a short research, I noticed that the book’s rating on Amazon is 4.5 out of 5 based on 1,5322 reviews. It’s pretty impressive, isn’t it?
Furthermore, the author mentioned that this is the newest, up-to-date version for the current year.
So, I purchased the Kindle version of the book without too much thinking.
As an SEO specialist, I would say this book is ideal for beginners and those who want to deepen their general SEO knowledge.
The author explains how Google works in detail, the basics of keyword research, on-page SEO, link building, why social media is essential for SEO, how to track your search rankings, how to fix common SEO mistakes, and do SEO for local businesses.
This SEO marketing book briefly touches on different aspects of SEO. You won’t find step-by-step guides on how to do X to achieve Y. Instead, the book will help you understand what SEO is and what you should focus on further to improve your website’s performance.
There are two more things that I particularly liked about this SEO book.
The author lists robust keyword research, link building, optimization, and website performance analysis tools. If you are new to SEO, the author’s recommendations will come in handy.
If you decide to purchase this book on SEO optimization, I strongly recommend reading one of the last chapters dedicated to Google algorithm updates. This will help you better understand how Google works and what SEO strategies are called a white and black hat.
That’s all for now. I’ll add new SEO books as soon as I find the ones worth reading.
If you have a favorite marketing or SEO book, feel free to share your recommendations in the comments below. I’d be grateful for your contribution.
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