13 Content Writing Tools For SEO In 2023
If you are a newbie to marketing and looking for the best content writing tools for SEO, look no further.
As a self-made marketer with over three years of experience, I’ve tried many paid and free SEO tools to create searchable content.
Different SEO content tools suggest different keywords, global volumes, and competition. Besides, it’s often challenging to switch from one SEO content writing software to another.
I’ve seen many articles listing dozens of SEO tools for content writing. The fact that those tools exist does not mean they have been personally checked by those who recommend them. Besides, not every SEO content writing tool can help you reach your goals — create well-optimized and helpful content.
I share my top paid and free content writing tools for SEO in this article.
As a marketer, I’ve been using these tools to help businesses establish their online presence and drive customers. Moreover, I use these SEO content tools to conduct keyword research and grow my website.
Before I list my favorite tools for SEO content writing, let me quickly summarize what SEO content writing is and why it’s of the utmost importance for anyone willing to create an online business.
What is SEO content writing?
Let me ask you a straightforward question, how do you search for answers online? Do you google them? Do you ask for help on social media or post a question on Quora?
According to recent research studies, over 68% of all online experiences begin with a search engine.
Over 47% of people review 3-5 pieces of content before making a purchase decision and reaching out to the seller.
Regardless of how lucrative social media channels might seem for business, the organic traffic coming from search engines should not be neglected.
Considering that over 75% of people never go to the second search engine result page, it’s your job as a writer to create content that will rank high enough for people to discover it. How to do it? By using SEO-based content writing.
I am a big fan of SEO writing because it provides long-lasting and impactful results.
SEO writing is the process of optimizing your online content with the help of keywords and search phrases people use to look for i
If you want to master SEO writing and create searchable content, you have to start using proven SEO optimization software and SEO guidelines for writing content. Luckily, you can learn it all from my experience and this article.
Top paid and free content writing tools for SEO
- Ahrefs keyword explorer
- Semrush SEO writing assistant
- Small SEO Tools
- WordPress SEO Plugin
- Moz keyword explorer
1. Ahrefs keyword explorer
Ahrefs is a powerful SEO toolkit used by marketers to grow websites.
I used Ahrefs to help a medical clinic build and promote its website. Besides, I’ve been successfully growing my own website thanks to Ahrefs’ site and keyword explorer tools.
If you wonder which SEO tool to use for keyword research and SEO writing, try Ahrefs’ keyword explorer. I use the following steps to conduct keyword research that you can easily replicate:
- Type in your preferred keyword in the keyword explorer
- Select the search engine (Google is chosen by default)
- Select the country for your research (United Stages is chosen in my case)
- Press “search.”
I use Ahrefs SEO content tool to write optimized content intended to rank high on Google. Here is what I check using Ahrefs:
- Keyword difficulty shows how competitive this keyword is for ranking at the top of the search results page
- Global volume for a particular keyword
- Volume for a specific keyword and country
- Keyword ideas that you should include in your content to maximize your chances to rank high on Google
You can see the data overview for one of my target keywords, “content writing tools for SEO.”
With the help of Ahrefs, I wrote a well-optimized article with over 3,000 words to rank under this specific keyword in the organic search results. Based on my previous experience, I know the chances are high for articles optimized for low and medium-competition keywords to rank high without extensive promotion and link building. I aim to achieve it with this particular article!
Ahrefs is free for website owners. However, you have access to some key features only. For instance, Keyword Explorer is a paid tool. The cheapest package costs $99. However, Ahrefs provides several free SEO tools on their website, including Keyword Generator and Keyword Difficulty checker I highly recommend trying them.
Robinize can help you create high-ranking content and draw organic traffic at a fair price while adding the best SEO content value.
In short, it covered all the bases needed for success.
I’ve written an in-depth Robinize review if you want to learn more about the tool.
Robinize is an AI-powered SEO content optimization platform created by SEO strategists, content writers, and software developers who know SEO.
Their team created the SEO content writing tool because other software products were too complicated and offered a lot of unnecessary features. They wanted an easy-to-use tool that gives first-class recommendations on content research, writing, and optimization. So they created one and made it available for you.
Here is a registration link if you’d like to try it.
For those who want to try Robinize, there is a free plan with 3 reports. Content writers can start at 19$ with 10 included reports or at 49$ and 50 included reports.
The prices are lower in the annual plans.
3. Semrush SEO writing assistant
Semrush is an all-in-one marketing tool with built-in functionality for the following areas of work: SEO, PPC (paid advertisement), SMM (social media), keyword research, competitor research, and content marketing.
As a marketer, I use Semrush to do a site audit and backlinks analysis. You can learn more about it from my Semrush review.
Like Ahrefs, it’s a powerful tool that can help you improve your website’s online visibility.
Semrush has one particular feature I like as a writer, and I can’t wait to share it with you. I am referring to the Semrush SEO writing assistant for Google Docs. It’s an SEO writing software that helps assess your content’s tone of voice, readability, originality, and optimization.
All you have to do is install this content optimization platform and start using it! Here is how.
- Navigate to the SEO writing assistant extension page on Google Marketplace.
- Click “Install”
- Choose your Google account to sign in
- Select “Allow” to let Semrush view and manage your documents
- You can find Semrush SEO writing assistant as a Google Docs Add-on
Hint: Refresh your Google Doc page a few times when you set up the Semrush SEO writing assistant. I’ve experienced delays with the installation, which I resolved by refreshing a page a few times.
Here is how the Semrush SEO tool for content writing looks inside your Google Doc. It’s a handy tool that helps you create well-crafted SEO-friendly content in your document without using other tools.
Semrush writing assistant is not a free tool. I wish it were! It would have made the life of many solopreneurs much easier. However, every good digital product is paid for, and this one is no exception.
You have to be subscribed to the Semrush Guru plan to access its functionality. The current price is $229.95 monthly or $191.62 for an annual plan.
Besides, Semrush offers a 7-day free trial if you would like to explore its functionality or do prompt research for your project.
Frase.io is an AI-powered SEO tool for content writing that helps research, create, and optimize content for organic search.
As a marketer and SEO writer, I’ve heard much about AI content writing software, but I was always skeptical.
I did not believe an AI tool could write better content than humans. Machines don’t have personalities and can’t share stories. That’s why they can’t write engaging content, at least for now.
Nevertheless, many content creators talk about the effectiveness of AI-powered tools for their content marketing efforts.
Are AI-powered content writing tools for SEO indeed that helpful?
I decided to check it myself.
Frase.io is a paid tool.
Besides, it does not offer a free trial. If you want to check how Frase.io works, you’ll have to pay for it first.
The monthly fee for a Solo plan starts at $14.99, including 1 user, 4 articles, and up to 10k AI-generated characters.
Luckily, Frase.io has a 5-day trial for $1, where you can test the tool and see whether it works for you.
5. Small SEO Tools
Small SEO Tools offers a variety of free SEO tools, including a backlink checker, keyword position tracker, plagiarism checker, and favicon generator. The tools are easy to use and can be accessed by anyone, regardless of their level of SEO expertise. Smallseotools.com is a valuable resource for anyone who wants to improve their website’s search engine ranking.
Small SEO tools offers a variety of pricing plans for its SEO tools, including free, basic, and premium plans. The basic plan costs $9.80 per month and removes the search and page limits. The premium plan costs $19.80 per month and includes additional features such as:
- 2 user seats
- 300 searches
- WordPress plugin
- Plagiarism checker with up to 90,000 words limit
Paraphrasingtool.ai is an all-in-one writing solution for content writers and marketers.
Paraphrasingtool.ai offers the following built-in tools: paraphrasing tool, summarizing tool, content generator, plagiarism, and grammar checkers.
The tool uses artificial intelligence and advanced machine learning models that help create content similar to that written by humans.
It’s also worth highlighting the Paraphraser tool that uses over 500,000 synonyms to paraphrase your content and make it more unique. You even get an indication of your content’s uniqueness.
Thanks to the multilingual paraphrasing option, you can write articles in different languages without worrying about translation.
Paraphrasingtool.ai is a free tool with premium features. Therefore, you can save money, time, and energy.
Rephraser.co is an online paraphraser that helps content creators recreate already published content.
It works the following way — you can either copy and paste content from elsewhere or upload the file with content for paraphrasing. The tool can process up to 500 words during one session.
Rephraser.co is powered by AI algorithms that help create unique content, keeping the original ideas. Besides paraphrasing, Rephraser.io creates summaries and checks content for grammar mistakes.
There are free and premium plans available. The premium plan pricing basic starts from $19 for 20,000 words.
8. WordPress SEO plugin
I know what you might be thinking. The tools mentioned above seem too expensive. As a solo content creator, you cannot afford them. I certainly agree.
As a marketer, I used Ahrefs and Semrush at my former workplaces. I admit they are the best tools you’ll ever need for SEO content writing. However, they are not the only content optimization tools available.
Kathleen Garvin, blog community manager at Semrush, notes that “more than one keyword tool should be in your arsenal, and your content marketing should contain a mix of head and long-tail keywords.”
Let me introduce you to other SEO tools for content writing.
I recommend installing the All in One SEO WordPress plugin if you own a WordPress website. It is one of the most popular SEO plugins, along with the Yoast SEO plugin.
All in One SEO plugin is a low-hanging fruit that can help you optimize your content and improve your website’s ranking. It takes a few minutes. This plugin has a paid plan, but everything I discuss and show below can be done with a free plan.
I use the All in One SEO content optimization tool to write SEO-friendly post titles, meta descriptions and check the overall content optimization for search engines.
Once you install the plugin, you’ll have the dashboard at the bottom of your WordPress page editor with the SEO optimization toolkit. Here is what it looks like for one of my articles.
You can see that my optimization score is 86 out of 100, which means I put effort into creating SEO-friendly content on the topic of WordPress monetization. This content piece is not only helpful for readers, but its purpose is also evident for search engine bots.
You don’t need to pay anything to use the All in One SEO plugin. Everything I’ve shown you above can be done with a free plan. However, if you want to try advanced functionality, the yearly plan will cost you $99.00 for one website. Here is what the All in One SEO Pro plan offers:
9. Moz keyword explorer
Have you ever heard of Rand Fishkin? If you are passionate about SEO, like I am, you’ve probably heard of him at least once.
Rand Fishkin is a thought leader in search engine optimization and one of the co-founders of Moz SEO software.
Moz is an all-in-one marketing tool like Ahrefs and Semrush. However, it was founded in 2004, much earlier than Ahrefs and Semrush. Moz helps businesses manage numerous SEO-related tasks, such as keyword research, SEO audit, content audit, and link building, to name a few.
If you are looking for powerful SEO content software, try the Moz keyword explorer. It is pretty easy to work with. If you want to find search queries for your next article, you’ll have to register at Moz and insert your keyword into the keyword explore tool, as I did in the screenshot below.
Unlike Ahrefs, Moz offers ten free keyword searches per month. Based on my experience, it’s enough to conduct keyword research and collect low-hanging fruit queries for your content.
Inside the Moz account, you’ll see a comprehensive keyword analysis with semantically related keyword suggestions.
In my example below, you can see the keyword monthly volume, the keyword difficulty (how difficult it will be to rank at the top of search engine results), and organic CTR (how many people click on organic search results). This information is vital to decide whether it’s worth exploring this keyword further.
As a marketer, I know my website can rank high for this keyword if I create well-optimized content. This is why I kept exploring it further.
Moz SEO content optimization tool provides around 1000 semantically related keyword suggestions, which you can use to create SEO-friendly content for your website. Besides, you can also see who’s already ranking in the top ten. This valuable information can help you write better content and headlines.
Like Ahrefs and Semrush, Moz is paid SEO optimization software. Once your 30-day free trial is over, Moz Pro will cost you $179 per month. However, Moz keyword explorer gives you ten free searches per month. Based on my experience, it’s enough if you run a personal blog or a small website.
Neil Patel is a top web influencer, according to the Wall Street Journal, a New York Times Bestselling author, and the co-founder of Ubersuggest tool for SEO.
Ubersuggest is a free content writing tool for SEO that can help you generate and analyze new keyword ideas. The tool lets you run three keyword searches daily without registration. It’s fast and convenient. You can see the keywords stats overview right in one place in seconds. Here is what Ubersuggest’s keyword report looks like:
Like other content writing tools for SEO, Ubersuggest shows the monthly search volume for your target keyword, the keyword difficulty, paid difficulty (estimated competition in paid search), and the CPC or cost per click.
It’s important to note that the numbers Ubersuggest shows you are the estimates!
The keyword volume for the “content writing tools for seo” search query is 90 for the USA, according to Ahrefs, 11-50, according to Moz, 140, according to Semrush, and 140, according to Ubersuggest. However, your content won’t attract an audience from one country only. This is why the global volume metric used by Ahrefs and Semrush is more accurate.
Ubersuggest has one more fantastic feature website owners will mainly like. It’s called “Page 1 ranking potential.” This feature shows the keywords your site has the potential to rank for on the first search engine result page.
If you don’t know which SEO writing tool to use for content writing, editing, and optimization. I would recommend trying Ubersuggest. It provides you with a brief keyword stats analysis and related keyword suggestions. Besides, you can run three daily searches for free.
If three daily searches are not enough for you, you want to run extensive keyword research and do competitor and backlink analysis; then the paid plan will be ideal for you. Ubersuggest is one of the most affordable yet powerful SEO toolkits compared to Moz, Ahrefs, and Semrush. The pricing starts from $12/month for managing 1-3 websites.
CanIRank is an AI-powered content writing tool for SEO for small businesses and startups.
The tool has powerful functionality, yet it’s affordable, unlike industry giants like Ahrefs or Semrush.
I stumbled upon CanIRank when searching for an affordable SEO content tool that I can use as an alternative to Ahrefs.
Don’t get me wrong, I like Ahrefs. I grow my website thanks to Ahrefs’ tools. However, I find it rather expensive as a solopreneur. And I am sure I am not alone. That’s why I always look for new SEO-friendly content checkers and software.
This time, I want to talk about CanIRank.
It is an AI-powered tool developed by Stanford engineers in 2010.
The founders claim they’ve created CanIRank to share vital information with webmasters about their websites’ performance, instead of endless rows of data.
The tool is supposed to give you a quick overview of your website’s current state and actionable tips on how you can improve your website’s performance in organic search results.
As an SEO specialist, I know my website’s weak and strong points quite well. So, I tried the CanIRank free version to see what it would recommend to me.
Surprisingly, CanIrank SEO content software highlighted the issues pretty accurately.
The screenshot above is the general performance overview that anyone can get for their website for free.
CanIRank can also help you do the following:
- Compare your web pages to competitors and define ranking improvements tips
- Evaluate if your website has a chance to rank for a particular keyword
- Find link-building opportunities
- And more!
I wrote an in-depth CanIRank review if you are interested to learn more about this SEO content writing tool.
CanIRank has a powerful free version that can share a lot about your website performance. The paid version starts from $49 for additional keywords and SEO reports, link building opportunities, rank tracking, and more.
Plagiarismremover helps writers and webmasters to detect and remove plagiarism from their content.
It works by changing the text in several different ways without affecting the actual context.
The tool supports 16 languages, including English. You can choose from three different modes to get different types of output when you remove plagiarism. Besides this, it also lets you copy or download the updated version in both TXT and DOCX formats.
It is a free tool, and it does not require any sort of registration. On top of that, there is no word limit either.
Rapide.ly is a new AI-powered content generator that can tailor your posts to your audience’ likes and preferences.
Rapide.ly’s brainstorming engine helps you ideate content ideas to create captivating posts effortlessly. It is a time-saver for entrepreneurs and businesses alike, allowing you to easily craft and deliver effective messages.
Key Features of rapide.ly
- Makes use of GPT-3 AI technology to generate impactful content.
- Answers questions to create social media posts.
- Helps you brainstorm content ideas.
- Work on a content calendar with your own workflow.
Free trial: no credit card required
Pro: 19$/month – 300’000 A.I. tokens/month – 1 user and 1 business account
Community Manager: starts at 49$/month – 500’000 A.I. tokens/month – Collaborate with team members – 3 business accounts
How to choose the most suitable SEO content writing tool?
If you are a solopreneur, paying $200 per month for a tool might a waste of money. On the other hand, established companies can easily afford it.
There are so many SEO content optimization and writing tools available. How to choose the one that suits your business goals?
As an SEO writer and a marketing expert, I recommend taking the following criteria into account when choosing an SEO tool for content writing:
- Budget (can you allocate a few hundred dollars to a tool every month?)
- The level of data accuracy (accurate tools might cost more money)
- The time required to learn a tool (complex tools require more time for learning)
- Impact (can you be certain the tool will help you achieve your business goals?)
After reviewing dozens of paid and free SEO tools, I stuck to Ahrefs. I know it provides accurate enough data to make traffic estimates. Besides, most of my articles written with Ahrefs reach the top-ranking positions.
However, Ahrefs is an expensive tool.
If I can’t pay for a tool for some reason, I use Ahrefs’ free keyword generator to collect keywords.
I also use a free Semrush account and 10 free monthly searches from Moz. It is usually enough to make a prompt website analysis, keyword research, collect semantically-related keywords, and create optimized content.
7 best practices for SEO content writing
Powerful content writing tools for SEO can help you create searchable content that has the potential to rank high in search engines. However, it’s essential to know the best practices for SEO content writing to maximize your chances for success.
As a marketer, I have written many SEO-friendly transactional blog posts to help a UX agency with lead generation. Besides, I worked closely with a proctology medical center in Ukraine to help them with website creation, SEO copywriting, and Google Ads.
My best practices for SEO content writing are based on over three years of experience, trial and error, and numerous experiments. Search engine algorithms change day by day, and that’s why an SEO content writer needs to stay on top of the latest trends.
I use the following SEO writing checklist to optimize content for search engines. If you wonder how to write good content for SEO, I hope you’ll find this short checklist handy. All you need to do is apply it while creating content.
1. Optimize the main headline H1 and sub-headlines H2, H3, H4
Headlines facilitate reading comprehension.
If the content is well-structured, you can quickly skim a page and grasp what it is about. The same is true for search engine bots, like Google Bot. Its goal is to discover, crawl, and index new pages to become searchable. The better the Google bot understands your content, the higher your chances are for top rankings.
When you create optimized content, make sure to include your target keywords in the title and subtitles of your page. Here is how I did it for this particular article. My target keyword is “content writing tools for SEO.” I crafted the following user and SEO-friendly headline:
13 Content Writing Tools For SEO In 2023 (Reviewed by a Marketer)
I love this headline because it promises up-to-date information (in 2022) and communicates trust (reviewed by a marketer). Besides, it contains my target keyword. The same applies to subheadlines, where you can include your semantically related keywords.
2. Include the target keywords in your meta title and description
Metadata helps search engines understand the content on your web page.
Meta title and description are usually shown whenever your page appears in search engine results. Users see the title before they land on your website. Therefore, it’s crucial to make it catchy and optimized.
Meta titles are usually up to 62 characters. In comparison, the meta description can be up to 170 characters.
As a marketer, I recommend using the same title on your website and in the metadata, given it is optimized and catchy. If you run your website on WordPress, the SEO plugins can help you do it. I use the All in One SEO plugin to optimize metadata for search engines.
3. Add relevant, contextual links to previously published content
This way, you provide more value to readers and increase their time spent on your website.
User experience is part of the Core Web Vitals. These are Google’s metrics that measure how fast your website’s loading, how deeply users interact with it, and layout shift metrics. Core Web Vitals are part of the ranking algorithm. Therefore, it’s essential to optimize content for SEO and care about users’ on-page experience.
I usually interlink new content with other relevant pages. Besides, I mention the newly published article in some older blog posts. It helps keep readers engaged longer and decreases the bounce rate (single-page user sessions).
4. Optimize the length of your article
Before you publish new content, take some time to examine the content length of the best-performing articles in the top search results. If you want to outperform them, your content should be as long (or even longer) and provide more value to users.
Creating slightly paraphrased content of the same length as in the top search engine results won’t help you outperform competitors. Why should Google rank your content higher if it has no added value?
I know many marketers blog about SEO and write content on the same topics. However, my experience, the projects I worked on, and my learning are unique. It helps my website stand out among the others.
If you want to create helpful content for readers on the old-good topic, add your unique perspective, experience, and opinion. It will help you make your content memorable.
5. Choose low and middle-competition keywords with high (or relatively high) monthly volumes
The top paid and free tools for SEO content writing mentioned in this article will help you discover low-hanging fruit keywords for your website. If your website’s domain authority is low, you won’t rank high despite how well you optimize your content. Older and more reputable websites will always be at the top of the search engine results page.
What you should do instead is create content for low and middle-competition keywords. I’ve been following this strategy for a while, and my website’s impressions are growing steadily. Besides, some of my website’s pages have already reached the second Google page without link-building effort!
6. Optimize your images
Search engine bots can’t understand what’s on your images. However, they can read image titles and alt tags.
If you want to create an SEO-friendly article containing images, include your target keywords in the title and alt tags. This way, you will help search engines better understand the purpose of your content. Moreover, your images will show up in the image search results.
It’s also recommended to compress your image sizes to reduce your website’s loading speed. Why? It’s confirmed that the website’s loading speed is one of the ranking factors. Instead of using PNG and JPEG image formats, try modern formats like AVIF or WebP, which have superior compression and quality characteristics.
As a WordPress website owner, I use the Smush image optimization plugin that helps to compress and optimize images while uploading to WordPress.
7. Optimize content not only for search engine bots but also for users
On-page user experience is as vital as optimizing content for search engines. Therefore, I recommend using online writing tools and content writing software tools for SEO writers.
Grammarly and Hemingway writing assistants will help you polish your grammar and spelling, improve readability, and stick to your preferred tone of voice. Keyword density checkers, like the SEO review tool or Prepostseo, will help you see whether you over-spam your content and how often your keyword is used in the text.
Need help writing optimized content for your website?
As an SEO writer, I can help you with keyword research, on-page optimization, and technical SEO.
I can write about general and niche topics, such as user experience design, search engine optimization, and web development, to name a few.
Learn more about my SEO blog post writing services.
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